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Brand Standards


Logo Standards

United Way of Southwest Oklahoma  encourages our community partners to use our logo to show affiliation with our organization. United Way Worldwide has updated the brand guidelines in August 2013 to effectively maintain the brand identity. To download our official logos please see the list of logos below: 

United Way of Southwest Oklahoma Logo

Live United Blue

Live United Black

United Way Brandmark 

United Way Brandmark Black


The United Way Brandmark

The most fundamental visual element of a brand identity is its brandmark. The United Way brandmark presents the rainbow of hope, the hand of support and the person as a symbol of humanity. This brandmark effectively communicates the United Way's mission to improve lives by mobilizing the caring power of communities around the world to advance the common good.

In an effort to have a consistent message and branding strategy, United Way wants to ensure correct usage and appearance of our brandmark (logo) by our partner agencies. The United Way brandmark should appear on all printed (letterhead, envelopes, brochures, posters, flyers, newsletters, etc.) and electronic (website, PowerPoint, video, etc.) materials. Do Not stretch or squash or distort the image in any way. The words United Way and the symbol should never be separated. The symbol is a perfect circle.

Note: Never attempt to redraw or rescale the elements of the brandmark (with or without the tagline) or add other graphic elements to its presentation.  Do not extract any of the graphic elements contained in the brandmark to use separately.


Full-color Brandmark – The full color version of the United Way Brandmark is the primary brandmark. Use this version in branding applications whenever possible.

Blue Brandmark – The blue brandmark is to be used when United Way blue (Pantone 287) is the only available color selection.

Black Brandmark – The black brandmark is to be used when it’s all that’s available.

Special Usage Brandmarks – The special usage United Way brandmarks are used when printing on color surfaces, or screening of inks is not possible. This may occur when reproduction on plastic, glass, metal, fabric or other materials. For printed materials, these brandmarks may only be used when the method of reproduction is faxing and photocopying, or the surface of the paper is a color other white.

Minimum Size

To ensure the integrity of the United Way brandmark, do not reduce its width to less than .75 inches for print or special usage and 90 pixels or 1.25 inches for screen applications.


The brandmark is to be placed at a distance of half of the symbol square from the right edge of any print or on-screen application. This applies to all versions – with or without the tagline or local identifier.

Color palette

UW Blue UW light blue UW Red UW Gold UW  gray   Black
Pantone 287 Pantone 659 Pantone 179 Pantone 143 Pantone black 50%    

Only these colors are allowed in accordance with trademark agreement.


For most updated brand management information please see here.